Getting the word out about the awesome post you’ve just published is just as important as writing the post in the first place. In fact, you should be planning an active campaign to promote your blog posts to your readers on a consistent basis. Here are six different ways to promote your blog posts. The first two or three are essential and something you should do every single time you hit publish., and remember you can use tools like Hootsuite to automate some of this.
The first thing you should do as soon as you publish a new post is share it on the social media sites where your target audience hang out. Each niche has different sites that work better than others. This means taking a moment to work out where your target market is, and get active there. Be it Facebook, Twitter, Instagram, Pinterest, Tumbler, or any of the other social media sites. Then start sharing your content each time you publish a post. And don’t remember to go back and share older posts as well. Older post promotion can be automated using a tool such as Revive Old Post. The premium version of the plugin gives you more options to publish content on a bigger range of social media platforms.
Send out an email about the new blog post to your list. Include a link to it in your weekly newsletter. Add a little info about the topic and a link to your autoresponder messages. In other words, share the post with your subscribers. Not only will you entice them to come back to your blog, there’s also a pretty good chance they will start to share it with their circle of influence giving you more readers!
Find a few related blogs that share your audience, and make quality comments on them. In the URL field, link to your new blog post. It’s an easy way to get links and traffic back to your site. It may not be the most effective link building strategy, but it’s easy and a great way to get in front of other bloggers and their audience, and it’s a form of blog post promotion that’s unlikely to cause you problems in the future.
Guest Blog Posts
Building on your blog commenting, this can lead to bigger opportunities. As you start to build relationships with other bloggers in your niche and related niches, offer to write guest blog posts for them. Pick one of your more popular or profitable blog posts and use it along with your main blog URL in the author resource box – or even better, work the link to your blog post naturally in the content of your guest post. Remember to link to your host’s content too. Be a great guest and you’ll get traffic back to your site.
Videos and Live Streaming
With YouTube, and Facebook Live Streaming it’s never been easier to get into video content. Record a short video about your blog post and share it along with a link to your post. Remember to invite readers to read the post in your video.
Webinars and Podcasts
Last but not least consider going on webinars and podcasts to promote your blog and individual blog posts. They are a great way to broaden your reach and get in front of a brand new audience.
Of course this isn’t an all-inclusive or even extensive list of things you can do to promote your posts. But it’s a great start. Work on these and add other promotional methods in as you come across them and you’ll soon have plenty of traffic back to your website!